Yanmar Agri About Us
Founder's Spirit
The Pioneering Spirit and
Conserving Fuel
to Serve Mankind
Underlying our brand statement and vision is the spirit of our founder. Over a century later, this spirit remains vital, inspiring us to keep evolving and search for new ways to resolve social challenges and enrich peoples’ lifestyles.
Our Brand Statement
Our brand statement in particular reaffirms the spirit in which our company was founded more than a century ago. That spirit, put forth as our brand statement in 2016, still guides us to more effective responses to the diverse challenges and needs of modern society as we contribute to social development.
Since YANMAR's founding more than 100 years ago, our company has been driven by a pioneering spirit for world-leading technology. Today, this technology continues to be a core focus, allowing us to utilize and transform all kinds of energy resources into power that can be harnessed for highly efficient human convenience.
Using our ever advancing technology, YANMAR continuously strives to exceed customer expectations and deliver exceptional lifetime value by integrating our products, services and knowledge into superior quality, comprehensive solutions.
Food and energy are two needs of increasing importance for which YANMAR is committed to providing optimal solutions to our customers. We gather knowledge and insights from a variety of resources, research institutes and corporations to develop innovations aimed at creating a global sustainable society.
Sustainable prosperity for all and, A Sustainable natural environment. YANMAR will pursue these two “sustainables” to the next level, towards a new era of prosperity in the coming century.